ABOUT THE BRAND

Thirty Per-Scent was founded by Aryan Singh and Yuvraj Kadyan — two friends brought together by a shared obsession with fine fragrance and a vision to do luxury differently. With backgrounds in business and a nose for what stands out, they set out to create perfumes that make a statement. What began as a side project quickly turned into a full-fledged pursuit: crafting extrait de parfums that are bold, long-lasting, and anything but ordinary. No fluff, no shortcuts — just powerful scents made to be remembered.

THE BEGINNING

Born out of a deep passion for fine perfumery and a desire to break away from the ordinary, Thirty Per-Scent began as a personal pursuit. We were driven by a simple belief — that luxury shouldn’t be watered down. With that, we created a fragrance house focused on high-concentration, meticulously blended scents that cater to those who appreciate substance, depth, and detail.

THE PROCESS

Every perfume we make starts with a story. From there, we source the finest oils and ingredients, blending them in small batches to ensure consistency, richness, and longevity. Our process is slow, deliberate, and grounded in craftsmanship — because true luxury isn’t rushed. Each fragrance is bottled only when it meets the highest standards of strength, complexity, and elegance.

OUR VISION

At Thirty Per-Scent, we set out to redefine what luxury fragrance should feel like — bold, unapologetic, and unforgettable. Our vision is to create extrait de parfums that don’t just smell exquisite, but become a part of your identity. We believe a great scent lingers in memory long after it leaves the room, and our goal is to craft fragrances that leave that kind of mark.